But my focus of discussion is this:
Authors to a large extent play a role in their own success or failure. As an author you need to start marketing and start marketing early. If you’ve spent all that time writing a book — and you believe in your book, then you should be doing all that you can to ensure that you and your book are easily find-able on the Web.
Not by “buy this bugging” but by giving baits that provide value to readers and get them enthusiastic to buy. Marketing is not very difficult especially if you consider effective marketing. So apply your expertise to online presence.
Alright, let me give you a scenario. When you have a book which is a year old in the market, what do you do? The book might be up in retail outlets and might have covered your market of readers who like reading with a book in hand.
It’s time to consider, the e-readers! The whole world is moving towards e-publishing and becoming environment friendly.
With the recent huge upswing in eBooks I wanted to share with you what we have been learning. E-tailers like Amazon are constantly and continually changing the opportunities for book authors. When I wrote my first short novel called “The Group of Fools” last year, I could also potentially see a lot of e-readers for the Amazon Kindle platform.
Make sure people worldwide can find your books online and offer immediate download option. You must lead your readers to your books and help them buy. Make it as easy as possible. If you are listed with major distributors, then stores should be able to order your book.
Some key focus tips:
1. First, identify your book’s target audience. Not everyone is your potential reader. Ask yourself few questions like – What age range best represents your readers? What kind of activities do they pursue?
2. Focus on your local market first and gradually expand your efforts. Your local market and online stores especially someone like Flipkart in India is your home, first feed them. Also don’t forget to give your audience an easier and cheaper way to get your book.
3. Network please, it’s your bread and butter. I’ve seen book authors who have protected status updates on Twitter. What’s the point of that? If you’re an author you want to make it easy for people to follow you on Twitter so you definitely don’t want to protect your status updates. Nothing will help you with book publicity and selling more books than positive word-of-mouth and social media. You can also network over the Internet by searching for organizations interested in your book’s topic.
4. Promote the value and not your book. Always ask yourself as a reader “What’s in it for me?” They don’t care about you having written it, what matters is the content and the experience they might get after reading your work. If your book is fiction, is there an interesting story behind why you wrote it? What makes you an expert on the subject? Connect with your audience and stay interactive. This includes trust in who you are, the community you are inviting them into, and your long-term commitment to create the best experience for everyone involved.
5. Most important- Never give up. You have put efforts to come up with a book, always stand by it and never give up on your hopes.