There was a lot of talk following one of my previous blog posts titled Stuffs that matter in Leadership about building a reputation online. The single line of thread that would sum it all is to make sure that your online and offline personas match.
Social media presents a unique opportunity for anyone to develop a personal or business reputation to further their careers or boost sales and profits. Establish your credibility. Participate in forums and communities that focus on your specialties. You don’t have to be the most active participant. Even smart periodic contributions help you build a reputation as a thought leader.The key is understanding how to be successful in leveraging the tools of the social Web to effectively build your online reputation so you’re appropriately positioned to meet your goals.
1. Be authentic.
Your social media participation is useless if your content reads like a promotional brochure. Imagine you’re talking to people real-time than online and match your target audience’s needs and expectations based on your offering.
2. Be trustworthy.
Transparency isn’t a bad word or just another idealistic term, it’s a strategic imperative, which should apply to everything hat do.
3. Make sense
Your content is supposed to add value and make sense to your audience’s lives, else they won’t share it with their own audiences. So only if you appeal to them, you have a chance to get your content to spread across the web allowing you to gradually build your reputation online.
4. Don’t promote yourself
As the topic reads do not promote yourself with a marketing pitch. Offer value, people will come to you as you earn their trust with your continued offering of value.
5. Get involved
Don’t spend all of your time in one place. While quality is more important than quantity when it comes to building an authentic reputation online, you do need to spread your wings and be social.
6. Care to respond
Show that you care for your audience. Spend some quality time acknowledging other people on the social forum and build a relationship with them. You need to respond to questions, comments on your blog, tweets, and so on.
Reputation is not about oneself, it about being of value to all!